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Richa September 4, 2020

Why launch incentives ??


  • Incentives help to address short term “Organizational priorities”
  • They encourage people to make an extra effort
  • They jolt people out of their zone of comfort
  • They help to achieve short term Organizational results which in turn deliver the long term objectives
  • Over time the performance bar of the organization goes up
  • Remember there is a basic level of performance which is the expectation of the role and can not be incentivized
  • They drive behaviour change, process improvement, ownership and collaboration!!

I have uploaded a detailed incentive plan for sales and service at

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