Sales has a lot to do with keeping your existing customer HAPPY. The probability of selling to an existing customer is 60%-70% higher than a new customer. This makes customer retention a key focus area for growing businesses.
When we do “customer feedback” as part of business diagnostics and business growth initiatives, we have seen almost 25% of customers indicating interest in high ticket elements like real estate as well. The percentage is always above 25% across the industry.
Flipkart’s strategy to tap into the resourceful customer service data is to make it mandatory for all top executives to take customer care calls. Mr. Binny Bansal, the co-founder of Flipkart, attended a call where the customer wanted to get her shoes replaced in another size.
While guiding her through the process he realized the exact points which were not clearly understood by the user. This in turn got him to focus on improving the return and replacement feature on the channel. This is a great example of customer experience and business strategy in action.
Our sales Consulting arm helps you to increase your “sales anhigh-ticketcustomersthat of haved revenue”. Numbers that can be tracked through effective lead generation and sales improvement practices.
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