Reyansh’s firm Candizz, specialised in exquisite temple jewellery but was languishing. Local market was non-existent, and expanding the footprint was expensive. Production targets were missed continuously and operations were shoddy.
The very first thing we did, was to set up a review rhythm. Reviews got them to identify input output metrics, key business levers and drove accountability. This focus on Performance Management and Operational Excellence created the foundation for change. We then progressed to creating an “Annual Operating Plan.” This strategic planning exercise gave the team a clear perspective on market size, growth potential, and the drive to achieve ambitious goals.
We challenged the mindset that temple jewellery could not be sold in Chennai because of its widespread availability in the market. We facilitated the team in discovering and leveraging their unique selling proposition (USP) in an overcrowded marketplace. Through persuasion and persistence, we motivated them to explore the Chennai market.
This journey of market expansion paid rich dividends. On the very first day, they secured a sizeable order, and today, this market contributes 25% of the company’s revenue, driving significant business growth.
And then there was Mihir. Refused to travel on the pretext that his grandmother eats only when he is at the table. “Incentive program” INTRODUCED. Wonder how the grandparent is faring because Mihir travels 10 days a month—hell or high water.
And more strokes to streamline production and operations.
Do connect with Finesse to drive results with simple, effective solutions. 8233333344